PRODUCTS

ITG builds leading-edge digital platforms for the travel and tourism industry. Mogul and Travellyze capture invaluable customer and distributer data and help inform smarter consumer and B2B marketing.

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B2B

Today’s traveller has more choice than ever before when it comes to booking and researching their trips. Whilst the expertise and security offered by traditional tour operators and travel agents have never been more valued, the growth of online booking channels and special interest operators continues to grow. ITG navigates this complex market across all major European territories

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COMMUNICATIONS

Press Relations

Reach Europe’s most influential media outlets with ITG. We know exactly how to craft the right story, pitch and land influential coverage. With decades of experience in press trip planning, event management and story creation our international communications professionals have the experience and contacts across travel, business and lifestyle sectors.

Corporate

ITG assists both public and private entities to lead and manage internal and stakeholder communications. We specialise in profile raising, B2B and business press relations and in the research and writing of white papers and influential reports.

Influencer Marketing

Identifying the right content creators and influencers that create campaigns with authenticity and impact. ITG has been at the forefront of working with Influencers and online content creators in the travel space. From working with celebrities and online personalities with reach to artists, makers and thinkers who are able to lend their unique viewpoint on travel. We work across social platforms and leverage inspiring content for commercial and digital campaigns.

Broadcast

Close relationships with digital and national broadcasters and production houses across Europe allows us to place destinations at the heart of much-loved programming. ITG is a trusted production partner with in-depth knowledge of the commissioning process, our collaborative approach has generated coverage across travel, news, entertainment and culinary and cultural programmes viewed by millions.

Crisis & Issue Management

Experts in crisis response and management, we develop bespoke manuals with speaking points, statements, key messaging and speaking opportunities for officials. We provide much needed support and ongoing counsel for areas affected by issues such as fires, floods, earthquakes, temporary closures, over-tourism. ​and most recently, a global pandemic.

CAMPAIGNS

Creative

With full in-house creative capabilities including digital design studios and editing suites ITG delivers advertising strategy and campaigns for travel and lifestyle brands. We make films that move and inspire, create content that drives conversion and build digital solutions that work.

Media

ITG’s unique combination of proprietary traveller preferences combined with search, purchase and detailed demographic data makes reaching valuable European travellers easier than ever before. We plan, buy, design and implement accurate strategies across any medium layering points of connection to move audiences.

Experiential

Special events and activations that bring places to life and immerse the public and trade audiences to create lasting bonds. People have busy lives, so we ensure that our events are held in the most exciting places, catered creatively and have the highest production values.

Partnership

Helping partner destinations with desirable lifestyle brands. ITG look at brand synergy, audience match and reach to ensure that both parties benefit from a collaboration