After more than 20 years studying and developing successful strategies for all of her clients, Serena is recognised for her attitude to step in clients shoes and figure out what their goal, challenges and success paths in the market are. Building and developing strategies is the part of the work she loves the most. She has experience working with a variety of countries from every latitude: from New Zealand to Mexico, from the Philippines to Dubai, from Kenya to Jerusalem, the list of destinations and private companies she has helped is long and marked by a deep loyalty enabling both parts to work closely together over many years.