International Tourism Group implements a multichannel, integrated tourism strategy to promote Chile to the European markets

Chile positions itself as ‘a land of legends and traditions, world-class gastronomy and modern cosmopolitan cities’.

International Tourism Group spearheaded PR efforts for the country in France, UK, Germany & Spain, supporting the board with content creation, media relations, brand partnerships and crisis management, ITG also works on the Chile Tourism Board’s efforts to enhance relationships with travel trades.

Stretching over 2,000 miles from north to south, the country is home to a rich biodiversity, and features one of the world’s driest deserts, the only warm rainforest in South America, and vast snow-capped mountains and glaciers of Patagonia.

The International Tourism Group has worked with Sernatur since 2011 and has the market know-how as a result of more than 20 years’ experience in travel destinations.


Ongoing representation includes trade, media and consumer relations. The public relations campaigns for the markets; France, UK, Germany, Spain, include but are not limited to, familiarisation trips, press trips, publicity campaigns, workshops, roadshows, trade fairs, consumer fairs, incentive programmes, web pages, sport events etc.

International Tourism Group General Secretary, Chris Pomeroy said: “Our team and their expertise in promoting the destination will prove a great recipe for success to achieve Chile’s core tourism objectives for our market.”

Chile. “Where the impossible is possible”. Space observation in the Atacama Desert, thousand-year-old glaciers in the far south, magical forests and lakes lying at the foot of extraordinary volcanoes. Islands full of legends, wine traditions, incredible challenges to take on, and the capital city of Santiago with its airs of modernity and accessibility.

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