Due to COVID-19 all plans for events and press trips were on hold, so we needed to organise different kind of events to continue our contact with journalists and keep Trentino on top of mind with relevant journalists.
Interface Tourism has created three @perichats, digital aperitivos with a small group of journalists.
Each journalist received a bottle of exclusive Trentodoc wine at home, with instructions about how to create a real Trentino aperitivo, background images and login details. During an informal Zoom-meeting (with Trentino backgrounds) we told about the nature – which is an important focus for travelling post-covid time – in Trentino and discussed the future of travelling. One of the three @perichats was focused on wine-tasting, with the sommelier Roberto Anesi (Italian Best Sommelier 2017).