Singapore Food Festival
While the borders were closed due to the pandemic, Interface Tourism managed to organise a key partnership in Paris in the framework of Singapore Food Festival, a gastronomy event held in Singapore.
Partnership with a famous South East Asian restaurant based in Paris to create a 100% Singaporean menu available for 2 weeks.
Full PR campaign to raise awareness about SFF, Singaporean gastronomy and the menu highlighted in the restaurant. Implementation of a media partnership with Grazia, interviews, media pitch, media event.
Social media campaign with editorial calendar, social ads and Instagram contest to raise awareness about the partnership and Singapore’s food story. Organisation of an influencer event to generate coverage about the menu.
Trade and MICE activation with dedicated workshops and webinars.
— 6 key TO partners invited 5 key MICE buyers invited at the restaurant.
— 12 articles published; PR reach of 48M.
— 10 influencers invited and 35 posts; 1.2 M impressions on social media.
— 67 participants to the webinar.