PROMPERÚ
Interface Tourism has been working on behalf of PROMPERÚ for multiple years and is in charge of promoting Peru as a destination, with a focus on the north, less famous part of the country.
We reached out to the The Dutch TV show ‘Het Perfecte Plaatje’ (the Perfect Picture), with a reach over 1 million people. It is a competition between Dutch celebrities to take the most beautiful picture. We arranged for the final episode to be filmed in Peru, where the finalists got the assignment to take the most beautiful picture. We sent the TV show to the northern parts of Peru where they filmed the episode, and therefore showed the beauty of this less famous part of Peru to inspire all viewers.
— Number of clippings published about episode in Peru: 36
— Total reach of clippings: 13.1 million
— Total instagram posts: 4.655 posts with the keywords
€754k
total media value.
