UK | Account Work | Visit California x Brit
Italy | Virtual Event | Brand USA
OBJECTIVES
An online event dedicated to the unique nature of the United States including a meet & greet with 2 rangers of NPS.
Through this event we meant to communicate to the Italian media and social media influencers the greatness of the United States and its nature and to invite them to stay curious about American nature till it will be possible to travel again.
ACTIONS
The event was well received by Italian media and social media influencers who gave us enthusiastic feedback during and post-event.
After the event, the attendees received a mini outdoor essentials kit at home to post on social media their U.S. indoor and outdoor picnic.
RESULTS
14 attendees
Media coverage: 3.225.755
Social coverage: 846.650
