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UK | Account Work | Visit California x Brit

Italy | Promotion Campaign | Philippines


This campaign aimed to increase the consumer awareness of the destination in the Italian market and the partnership with trade industry members  consequently pushing sales and created an image and a branding for the destination among potential clients


Outdoor promotion in Milan and Rome, selected as main cities for outgoing market

Rome: Fiumicino station domination, tram in the city center

Milan: Cadorna station domination, tram in the city centre, media event on the branded tram which included an amplification of a press conference on the tram



Total guest attendance:

more than 3,000 direct meetings with consumers met per domination

14 tour operator meeting

12 selected media

Added Value

Participation of representatives of official institutions (Ambassador in Rome and Consul General in Milan). Media event attracting 12 trade and consumer media