UK | Account Work | Visit California x Brit
Italy | Promotion Campaign | Philippines
OBJECTIVES
This campaign aimed to increase the consumer awareness of the destination in the Italian market and the partnership with trade industry members consequently pushing sales and created an image and a branding for the destination among potential clients
ACTIONS
Outdoor promotion in Milan and Rome, selected as main cities for outgoing market
Rome: Fiumicino station domination, tram in the city center
Milan: Cadorna station domination, tram in the city centre, media event on the branded tram which included an amplification of a press conference on the tram
RESULTS
Total guest attendance:
more than 3,000 direct meetings with consumers met per domination
14 tour operator meeting
12 selected media
Added Value
Participation of representatives of official institutions (Ambassador in Rome and Consul General in Milan). Media event attracting 12 trade and consumer media
