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UK | Account Work | Visit California x Brit

France | Maintaining Visibility | Philadelphia


Due to travel restrictions between France and Philadelphia due to the COVID19 health crisis, it was essential to maintain the destination’s visibility on social media and continue to inspire our target audiences.


A specific editorial strategy highlighting the key messages of the destination around different themes (art, culture, history)

Use of the best performing short video formats on social media

Social ads on Facebook using the most relevant advertising formats and targeting specific audiences for each post

Youtube campaign to reach our different targets by activating different advertising levers


+ 1 000 000 impressions

+ 200 000 video views (+ than 15 seconds)

+ 20% view rate