UK | Account Work | Visit California x Brit
France | Digital Campaign | Mauritius Tourism
OBJECTIVES
Mauritius is perceived as a winter destination, it is a seaside destination where travellers come to seek warm temperatures and sun. However, French low season (spring & summer) is a period which offers better room availability and more affordable prices. Interface Tourism’s challenge was to position Mauritius as an all-season destination and increase arrivals from France between May and September.
ACTIONS
B2C campaign: a programmatic campaign was launched to inspire travellers and create maximum conversions thanks to the attractive rates established with hotel and airline partners. Use of several targeted formats (posters, native ads, videos).
B2B Campaign: implementation of a sales challenge via L’Echo Touristique in order to encourage salesmen to promote Mauritius in low season and increase awareness of the island among the B2B public.
B2C Campaign: Implementation of five flash sales with Private Travel and two flash sales with Perfect Stay to increase awareness and stimulate departures to Mauritius during the low season.
OTA campaign with Expedia to increase consumer demand and sales via banners, home page visibility.
RESULTS
1 276 bookings over the campaign duration
3 261 Pax over the campaign duration
9 521 903 impressions
+11 % number of French tourist arrivals
