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UK | Account Work | Visit California x Brit

Italy | Influencer Campaign | Dubai Tourism


Dubai had an objective of creating awareness of Dubai’s tourism offering with high-quality influencer content.


Involvement of 18 influencers with different focuses (travel, lifestyle, fashion, family)

Creation – for each one – a four-hand itinerary to highlight the hidden gems of Dubai. 

Organisation of 14 individual blog trips + three group trips  with made-to-measure itineraries to tell about the City from different story angles


219 IG/FB post + 1.085 IG stories

5 videos Youtube

Total Engagement: 43.1 M

Added Value: engagement of 1 Italian Tour Operator with promo code campaign