UK | Account Work | Visit California x Brit
Italy | Influencer Campaign | Dubai Tourism
OBJECTIVES
Dubai had an objective of creating awareness of Dubai’s tourism offering with high-quality influencer content.
ACTIONS
Involvement of 18 influencers with different focuses (travel, lifestyle, fashion, family)
Creation – for each one – a four-hand itinerary to highlight the hidden gems of Dubai.
Organisation of 14 individual blog trips + three group trips with made-to-measure itineraries to tell about the City from different story angles
RESULTS
219 IG/FB post + 1.085 IG stories
5 videos Youtube
Total Engagement: 43.1 M
Added Value: engagement of 1 Italian Tour Operator with promo code campaign
