JNTO and the other 26 partners, including hotels, representatives of individual cities and/or regions, Italian Tour Operators and Japanese Tour Operators, chose to dedicate two different moments to TAs and Tour Operators, in order to focus energies and catch all the opportunities during virtual meetings with stakeholders.
ACTIONS
We created a completely customised platform for JNTO, enabling them to create a real online roadshow or virtual event with exhibitors. From the registration page, the platform has been customised using images, colours and the customer’s graphic symbolism. An easy-to-access tool for buyers, was created who, in addition to the registration link, had access to in-depth sections relating to the event, sellers, logos and link to the JNTO website – all branded ad hoc.
RESULTS
Over 500 appointments requests
Average 18 meetings with partners
Over 100 subscriptions to the training sessions
Over 60 social contents created by the agency for the event
Over 5,000 total reach generated by the social posting