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France | Digital Campaign | Alula


Creation of a digital campaign to inspire French travellers to visit Alula, Saudi Arabia


Interface Tourism launched a four-week week digital campaign on MyCanal, this replay platform is one of the most powerful on the French market with a premium target (number of Canal+ subscribers 8.4 million people) 

Focus the campaign on video format to immerse the user in the world of AlUla through extraordinary images and landscapes. 

Format used: Non-skippable pre-roll video 20 seconds

Call-to-action: link to the Experience Alula website


‘Guaranteed impressions: 1.4M

90% video completion rate