Eulogio Bordas

Eulogio Bordas established THR Tourism Industry Advisors in 1985, which is today a leading company in tourism consultancy. After more than 35 years of experience in the tourism sector, Eulogio has achieved international recognition for his visionary approach to this ever changing world.

Under his leadership, THR designed projects for more than 800 companies and destinations, hotel chains and investment groups. Moreover, it has worked with governments from over 70 countries as well as international organisations such as the UNWTO, the EU, the IDB, etc. Eulogio is a firm believer that competitiveness is brought about by unique concepts that tell their own story.

Concerning concept development, Eulogio has a rare ability to constantly innovate and produce unique and context-relevant ideas, thus establishing new paradigms. He is, without a doubt, an expert at identifying the potential viability of destinations and projects. Amongst many other things, he is a member of the prestigious Tourism Research Centre and former President of UNWTO Affiliate Members.